● Klaviyo results · unedited screenshots
Four brands. One month each. $1.16M from Klaviyo.
Real dashboards showing total store revenue, not just email credit. Here’s exactly how each brand grew. Steal the ideas, or let us run them for you.
Free audit · Keep the plan, hire us or not
+240%
Klaviyo revenue · Case 01
+230%
Email revenue · Case 02
+315%
Email revenue · Case 03
+411%
Email revenue · Case 04
Growth vs. each account’s previous period as reported by Klaviyo. Case 01 compares June to November. Methodology below.
The proof
Which one sounds like your store?
Filter by the goal you care about. Every card links to a full breakdown with the dashboard screenshot.
CASE 01Shopify · 7-figure DTC
$186K → $633K a month from Klaviyo
+240%
Klaviyo revenue
58%
of store revenue
Read the breakdown →
CASE 02Emerging DTC brand
A small list now drives 63% of revenue
+230%
Email revenue
62.8%
of store revenue
Read the breakdown →
CASE 037-figure e-com · BFCM
$258K from email in one Black Friday month
+315%
Email revenue
$1.34M
Store revenue
Read the breakdown →
CASE 047-figure e-com · Lifecycle
Post-purchase flows that sell the next product
+411%
Email revenue
$10.82
Per recipient, bundle flow
Read the breakdown →
CASE 01Shopify · 7-Figure DTC
Klaviyo revenue went from $186K to $633K a month
Period: June vs. November
Industry
DTC apparel
List size
[add]
Engagement
Full account mgmt
Timeframe
5 months
+240%
More revenue from Klaviyo
$185,780 → $632,578
+175%
Total store growth
$396,736 → $1,090,599
47% → 58%
Share of revenue from Klaviyo
Email grew faster than the store
The starting point
Basic flows running in the background, campaigns sent whenever someone remembered, no real segments, and a big Q4 coming with no plan.
What we changed
01
Segmented by engagement + recency
The right email reached the right people, and inbox placement held as volume went up.
02
Campaign calendar weeks ahead
Launches, promos and VIP moments mapped out through Q4.
03
Rebuilt core flows
Welcome, cart, browse and post-purchase with new copy, design and timing.
04
Revenue-first reporting
Every decision based on what made money, not opens.
Why this matters
Campaigns drove the jump: $138K → $582K a month (+322%). Flows held steady (+5%), the next lever for this account.
Real Klaviyo dashboard · tap to enlarge
CASE 02Emerging DTC Brand
A small list, and 63% of revenue now comes from email
Period: Dec 19, 2023 – Jan 18, 2024
Industry
[add]
List size
Small (<10K)
Engagement
Flows + campaigns
Timeframe
30 days
+230%
Growth in email revenue
vs. previous period
+103%
Total store growth
vs. previous period
62.8%
Of all revenue from Klaviyo
Almost 2 of every 3 dollars
The starting point
A young brand with a loyal list. Sales came from social and word of mouth, emails went out with no plan, and buyers vanished after the holidays.
What we changed
01
A plan past Christmas
Last-minute gifting, the quiet week, then a New Year push.
02
Offers by audience
Engaged subscribers and past buyers got emails written for them.
03
The basics switched on
Welcome series and abandoned cart now run automatically.
Why this matters
The store grew 103%; email grew 230%. When email grows twice as fast as the store, email is driving the growth.
Real Klaviyo dashboard · tap to enlarge
Before vs. after
Store revenue
—
$6,818
+103%
Klaviyo revenue
—
$4,282
+230%
Klaviyo share
—
62.8%
—
CASE 037-Figure E-Com · BFCM
$258K from email in one Black Friday month
Period: Nov 2 – Dec 2, 2025
Industry
[add]
List size
[add]
Engagement
BFCM program
Timeframe
31 days
+315%
Growth in email revenue
$258,025 vs. previous period
+122%
Total store growth
$1,336,820
$240K
From campaigns
93% of email revenue
The starting point
Plenty of traffic and a healthy list, but BFCM emails were thrown together last-minute: the same discount, to everyone, again and again.
What we changed
01
Whole month planned ahead
Teasers, early access, BF, CM and a final extension.
02
Messages by buyer type
VIPs, recent buyers, browsers and lapsed each got their own timing.
03
SMS only when it counts
Doors open and last chance, without burning the SMS list.
04
Flows tuned for the rush
Welcome and cart flows ready for peak traffic.
Why this matters
Every store gets busier in November. The store doubled; email more than quadrupled. The gap is what planning adds.
Real Klaviyo dashboard · tap to enlarge
Before vs. after
Campaigns
—
$240,137
93%
Flows
—
$17,888
7%
—
$252,369
98%
SMS
—
$5,656
2%
CASE 047-Figure E-Com · Lifecycle
+411% email revenue from flows that sell the next product
Period: Nov 1 – Dec 1, 2025
Industry
[add]
List size
[add]
Engagement
Lifecycle build
Timeframe
30 days
+411%
Growth in email revenue
$266,382 vs. previous period
+97%
Total store growth
$1,341,384
$10.82
Earned per recipient
Bundle post-purchase flow
The starting point
Great products and many new customers, but after the first order everyone got the same generic emails. SMS was barely used.
What we changed
01
Post-purchase per key product
How to use it, get more from it, and what to buy next.
02
A welcome series that sells
Welcome revenue grew 913%.
03
SMS browse & cart reminders
Recovered shoppers email alone was missing.
04
VIP & gift card flows
Rewarding the best customers.
Why this matters
Most brands stop at the abandoned cart. One bundle flow earned $10.82 per person against a $0.04 account average.
Real Klaviyo dashboard · tap to enlarge
Before vs. after
Post-purchase playbook
$1.40
$4,293
+3,223%
Welcome series
$0.63
$3,204
+913%
Browse abandon (SMS)
$0.41
$510
+219%
$50 gift card flow
$3.25
$835
+211%
In their words
What brand owners say after 90 days.
Real quotes with name, role and brand type. Video clips if clients agree.
“DMFlows was incredible to work with! They quickly audited and revamped our Klaviyo flows, improved our email engagement, and delivered high-converting campaigns that drove measurable.”
~ Leo O.
“They were very professional, communicated well and gave me some great suggestions on how to improve our email marketing. I look forward to working with them on the bigger project.”
~ Joel H.
“Working with DMFlows was easy. They set up our email flows and automations really well, replied fast, and I didn’t have to guide them much. I’m hiring him again for the next rollout.”
~ Anwar U.
“They did a great job on the email templates. They look exactly how we wanted, and everything’s working smoothly”
~ Muhammad R.
“Thanks to them, our Klaviyo performance saw significant improvements in revenue and LTV. They’re efficient, detail-oriented, and a true expert.”
~ Jobson R.
“They did a great job with our Klaviyo setup. Everything was delivered on time, the flows are live, and the emails look great. They were easy to work with and even fixed a few extra.”
~ Fasih U.
● the pattern
Different brands. The same four moves.
No magic email, no secret hack. A system that keeps earning month after month.
Find the leaks first
We audit before we touch anything, so your first fixes bring in the most money.
Stop mass blasts
VIPs, new buyers and lapsed customers each get their own email. More sales, and you stay out of spam.
Plan weeks ahead
Launches, sales and Q4, mapped out early. No 9pm panic emails.
Count dollars, not opens
We track revenue per email, not opens. What sells stays. What doesn’t gets fixed.
● how we measure
Fair questions. Straight answers.
“Attributed revenue” is what Klaviyo credits to emails and texts based on its attribution window. We always show total store revenue next to it so you can judge the gap yourself.
Are these screenshots real?
Yes. Every image is an unedited export from a live client Klaviyo account. We hide brand names; we never touch the numbers.
What does “attributed revenue” mean?
It's the revenue Klaviyo credits to an email or text inside its attribution window. We show total store revenue beside it so you can judge the gap yourself.
Doesn’t Black Friday inflate these numbers?
Every store gets busier in Q4. That's why we compare email growth to store growth: when email grows several times faster than the store, planning made the difference.
Can you promise me the same results?
No one honestly can. What we can promise is the same process: audit, segmentation, a planned calendar and revenue-first reporting.
Is my brand too small for this?
Case 02 ran on a list under 10K. Small lists often see the fastest gains because the basics aren't switched on yet.
How soon will I see results?
Flow fixes usually show up in the first 30 days. Campaign gains build as the calendar and segments mature over 60–90 days.
Free Klaviyo revenue audit
Your list can sell more. Let’s prove it in 15 minutes.
On a live call, we’ll review every flow, check if you’re landing in spam, and show you a 90-day plan ranked by what each fix could earn. Keep the plan, hire us or not.
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